Natural Links are usually defined as links that are built over the natural process by people who find your site or something about your site interesting and decide to link to it. These are the best links to have.  However, relying on other webmasters finding your site and linking to it just does not sound like a very good SEO plan. Extensive SEO links to a  few sites that we feel would be useful to our users.  Most of those sites may never return the favor. For instance, look at our Contributors page.  It links to a few sites that I personally found interesting and I decided to link to those sites mainly because I used the information or tecnology in building this site. More...

One Way Links are links that lead to your site that has no link reciprocating back. This is one of the most effective methods of linking in terms of gaining PR. Unfortunately they take quite a bit of work for a site to attain them. The main draw back to One Way Links is that most sites want to charge you a fee to link to your site. Paying for links or paying for a linking service in most cases is just not worth the money. With a little time and a lot of commitment you can develop free one way links that target specific pages on your site. More...

With all of the emphasis going towards external links, many webmaster are completely neglecting the importance of internal linking.  Internal linking can be the difference between ranking on the first page or fifth page of a Search Engine Result Page (SERP). Internal linking is all about thinking inside the box.  Our internal links should be viewed as a web of links all leading to keyword oriented pages. Let us look at the top 5 reasons for internal linking: More...

Reciprocal links have gotten a bad reputation because most webmasters have not stuck to the general guidelines of linking only to sites with relevant content. Then there are link farms, and other varies linking scams that are designed to drastically up the number of incoming links a site may have. The search engines are getting better at distinguishing between links that are just there as an attempt to gain Page Rank and actual legitimate links that would be of interest to the users of a particular web site. More...